Upscale Carmike Theater Coming to Snellville
The theater will feature 13 screens and seating for 2,800 guests; BIGD auditoriums will feature screens that are three stories tall.
Carmike Cinemas announced Feb. 28 that construction will begin soon on a new Carmike Cinemas complex in Snellville.
The new Carmike 13 will be an anchor tenant of a 43-acre multi-use development to be constructed at the corner of Scenic Highway 124 near Webb Gin House Road, according to a recent statement. The development will be across from The Avenue, with the goal of attracting top-tier shops, restaurants and commercial properties.
The theatre will feature stadium style seating, with high back rocking luxury seats with retractable arm rests. The rooms will be equipped with wall-to-wall screens, as well as DLP Digital projection and digital sound.
On top of that, the theatre will have an upscale lobby and multiple concession areas featuring Coca-Cola Freestyle drink centers.
“We’re providing the ultimate entertainment experience that centerpieces largeformat DIGITAL with bigger screens, bigger sound, and luxurious theatre seating for cutting-edge presentation and the definitive enjoyment of our audiences,” said Carmike President and CEO David Passman.
The “BIGD” auditorium features a wall-to-wall screen measuring over 81-feet wide and three stories tall. To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1 surround sound. The audio system is a revolution in sound technology, according to Director of Marketing Terrell Mayton, with DIGITAL audio processing supported by quad-amplified, 4-way speakers and 21-inch subwoofers.
A smaller Carmike is currently located off of Scenic Highway.