This week I stumbled upon an invention that is so absurd as to be laughable --Skechers Shape-ups for girls. If you haven't heard of Skechers Shape-ups, the premise is to wear these shoes to effectively tone your butt and get you into shape without ever hitting a gym. On the Parenting site, a blogger shared a brief advertisement video for Skechers designed to appeal to young girls. I think the whole idea is just low-down and that Skechers marketing dollars are better spent elsewhere.
Today on Huffington Post, a 21-year-old feminist blogger takes aim at Leonard Armato, president of Sketchers Fitness Group. The blogger, Augusta Christensen stared a petition against Shape-ups for girls, and more than 1,500 people have signed it online. Armato said on Huffington Post that the shoes were akin to First Lady Michelle Obama's Let's Move campaign.
But, why do little girls need something like this? This is the important question. I feel like buying Skechers Shape-ups for my thin, carefree little girl might make her begin worrying about weight, image and other adult problems. I have no idea what the emotional and mental repercussions might entail, but I have a feeling it could be ugly. Is it right to send a message to young children that life is only cool if you're a 7-year-old with a "firm and toned butt?"
Kids aren't supposed to care about this at all. If parents are worried about their children's physical well-being, they can remedy the concerns with involving their children in traditional sports and activities. Children need fresh air and sunshine -- not to be worried about having a sexy behind.
Moms, weigh-in. Do you think the Skechers Shape-ups are appropriate for little girls? Why or why not? Let us know in the comments.